The 2 major independent production companies I have researched are Tribeca film festival who made the hit movie Grave Encounters and Bounty Films who gave us the film the Human Centipede 2.
Firstly there is a lot of contrast and comparison between these two independent production companies which distributed their film products. The movie Grave Encounters by Tribeca Film Festival which made $2,408,334 box office is about a a ghost-hunting reality television show, where the Ghost Enthusiast who star in the movie decide to shoot an episode of their "fictional" TV show in an abandoned Psychiatric Hospital, where unexplained phenomena has been reported for years. All in the name of good television, they voluntarily lock themselves inside the building for the night and begin a paranormal investigation, capturing everything on camera. They realise as the longer they stay inside the Mental Hospital that the building is haunted and has no intention of ever letting them leave. The actors n the movie find themselves lost in a labyrinth of mazes inside the mental hospital whilst aside being tortured by the ghosts which live inside the abandoned hospital. In this film by Tribeca Film Festival they try to add a sense of realism to their horror films by filming it in a found footage style where the movie is viewed by the recordings of a video camera in a first person point of view. This type of first person video camera shooting makes the movie scary as we believe the footage is real as it has come from a video camera which has been shot there and then so it gives the disguise that none of the footage has been edited giving a sense of realism to the movie making it more scary.
I believe Tribeca Film Festival used this style of film shooting to make the movie a different style from others and make it seem independent from other similar sub genre horror films from this era.
Tribeca Film Festival is a small production Company meaning they didn't have the finance to advertise on Television so they had to exploit free ways of getting their film heard of such as YouTube, Twitter and Facebook this is an effective way of advertisement as it is free and very mainstream so lots of people will view and hear about it. Here is a link to the movie Trailer for this movie.
The other Independent Production Company I researched Bounty Films which gave us the film "The Human Centipede 2" is a sick gory horror film which is about a twisted middle-aged man who is obsessed with the first Human Centipede Film and decides to bring what "fictional" disgusting things which happened in the first film into real life and tries to make his own 12 person human centipede. The film was originally banned in Britain but later after the film was release this ban was removed. Bounty Films unlike Tribeca Film Festival the filming is done in 3rd person, I believe this has a slight edge over Tribeca Film Festivals first person method because even though filming in first person adds more realism to a film it doesn't manage to use close up and long camera angles which filming in first person manages to do. This gives an edge as these camera angles can catch peoples emotions and other details of a film which first person can't offer. Bounty Films also had to use cheaper ways of advertising to get their film out there such as Facebook and YouTube.
I will lastly be investigating how a Major Media Institution differs from Independent production Company, My choice of a Major Institution would be Lionsgate. A Major Media Institution firstly differs because films produced from a Major Media Institution are usually of higher quality to those of independent Companies simply because "Lionsgate" are big names in the Film industry and therefor have much more money to spend. This means the quality of a movie reflects upon the ratings its good this is proven on IMDB as the movie I studied earlier "Grave Encounters" only got 6/10 on the IMDB ratings whilst the popular horror film Saw 5 made a gross profit of $113 million and scored 9.5 on the IMDB ratings.
The Major Media Institution "Lionsgate" also distributed their films such as Saw, My Bloody Valentine 3D and The Last Exorcism were all advertised as mainstream as possible where LionsGate would pay lots of Money to have adverts for their Films published on TV Channels such as ITV, BBC and MTV.Using this strategy of Film distribution meant that Lionsgate could reach a large proportion of society in a very short space of time which further boosted the amount of gross profit they made on their films. Unfortunately Independent Production Companies didn't have the money to advertise on television so they couldn't get their films recognised as well as Lionsgate could.
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